Regen Iowa: Cultivating a Visual Brand for Regenerative Agriculture
Bringing regenerative farming into focus through videography and photography.
Collaboration on Brand Building
During my collaboration with Regen Iowa, I had the privilege of helping them shape their brand identity in the early stages of their regenerative agriculture program. Over the course of this project, which spanned several months, I worked closely with their team to produce a wide range of visual content that would lay the foundation for their outreach across the United States.
1
Building the Visual Narrative
My role with Regen Iowa was all about storytelling through the lens. We focused heavily on video work: filming presentations, capturing interviews, and crafting visual stories that highlighted the importance of regenerative agriculture. Each piece of content was designed to resonate not just with local audiences but with a broader national network as their program expanded.
2
From Script to Screen
One of the key challenges — and joys — of this project was developing the scripting process. We worked together to figure out the overall content structure, ensuring each video and photo shoot had a clear purpose. Whether we were capturing candid moments in the field or conducting in-depth interviews, the goal was to create a cohesive narrative that Regen Iowa could use to share its mission.
3
Photography and Branding Impact
In addition to video, I provided extensive photography services, capturing high-quality images that became the cornerstone of their early branding. These visuals helped Regen Iowa communicate their values and vision, giving them a professional and polished look as they introduced their regenerative practices to a wider audience.
This project was a fantastic opportunity to blend creativity with purpose. By the end, we had not only created a suite of impactful media content but we had also given Regen Iowa the tools they needed to take their brand to the next level. It was a rewarding experience that showcased how thoughtful videography and photography can drive a mission forward.
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